- What actually makes swag look like streetwear instead of corporate merch?
- Three things, in order: fabric weight, cut, and print size. A 8 oz or heavier tee with dropped shoulders reads completely differently from a 4.5 oz standard-fit blank, and a small left-chest logo reads as a brand while a large centered logo reads as a giveaway. Pick the blank first and size the logo down second.
- Which pieces should a startup order first?
- A hoodie and a tee cover most of the need, and a cap is the cheapest way to add a third piece with no size run to forecast. The Relax Hood, the Heavy Tee, and the Mesh Trucker Cap are a complete starter drop that lands around $75 per person before decoration.
- Do heavyweight blanks cost much more than standard ones?
- Less than most people expect. The District Heavyweight V.I.T. Tee starts around $11 and the AS Colour Heavy Tee under $20, so the step up from a basic blank is usually a few dollars per unit. On a 100-piece run that is a small line item for a noticeably better garment.
- How do we handle sizing when the fits are relaxed or oversized?
- Relaxed and boxy cuts are more forgiving than fitted ones, so if you cannot collect individual sizes you will get away with a tighter size run. Where you can, collect sizes for the fleece and outerwear, since those are the pieces people notice a bad fit on.
- What is a reasonable per-person budget for a streetwear-style drop?
- This list spans about $11 for an oversized tee to $124 for a felt bomber. Most teams land between $60 and $110 per person for a tee plus fleece plus a hat, and reserve the bomber or duffel for founding-team and milestone gifts.