Privacy Policy

Last updated: April 18, 2025​

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Welcome to Merchpath ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.merchpath.co (the "Site"). By accessing or using our Site, you consent to the practices described in this policy.

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1. Information We Collect​

1.1 Personal Information

We may collect personal information that you voluntarily provide when you:

• Create or update an account (e.g., name, email address, phone number)

• Place an order (e.g., billing address, shipping address, payment details)

• Contact customer support (e.g., email content, phone number)

• Subscribe to newsletters or promotional communications

1.2 Usage Data

We automatically collect certain information when you visit our Site, such as:

• IP address

• Browser type and version

• Pages you visit and time spent on each page

• Referring website URLs

• Device information (e.g., operating system, screen resolution)

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings, but disabling them may affect Site's functionality.

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2. How We Use Your Information

We may use the information we collect to:

• Process and fulfill your orders, including sending confirmations, invoices, and shipping updates

• Provide customer support and respond to inquiries

• Send you promotional materials and newsletters (you may opt out at any time)

• Improve our Site, products, and services through analytics and research

• Detect and prevent fraud or other unauthorized activities

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3. Sharing Your Information

We do not rent or sell your personal information to third parties except in the following cases:

• Service Providers: We may share information with vendors who help us operate our Site, process payments, or ship orders.

• Legal Requirements: We may disclose your information to comply with legal obligations, enforce our policies, or protect our rights or safety.

• Business Transfers: If we undergo a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

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4. Third-Party Services

Our Site may contain links to third-party websites or integrate services (e.g., payment processors, analytics tools). Each third party has its own privacy practices; we encourage you to review their policies.

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5. Security of Your Information

We implement reasonable security measures to protect your information from unauthorized access or disclosure. However, no Internet transmission or storage can be guaranteed to be 100% secure.

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6. Your Data Protection Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal information

• Object to or restrict processing of your data

• Withdraw consent for marketing communications

• Receive a copy of your data in a portable format

To exercise any of these rights, please contact us at ivan@merchpath.co.

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7. International Transfers

Our servers and third‑party service providers may operate outside your country. By consenting to this policy, you agree to the transfer of your information to countries that may have different data protection laws.

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8. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from minors. If you believe we have collected data from a child, please contact us to request deletion.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy with a new "Last updated" date. Your continued use of the Site after changes become effective constitutes acceptance of the updated policy.

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10. Contact Us

If you have questions or concerns about this Privacy Policy, please email us at ivan@merchpath.co

Thank you for trusting Merchpath with your information.