- What sells best in a company swag store?
- Hoodies, one-size headwear like the Richardson 112, and recognizable retail-brand drinkware such as Owala and Stanley consistently top company store sales. The common thread is items people would consider buying anyway, offered in their own size and color.
- How many products should a swag store launch with?
- Twelve to twenty well-chosen products beats a huge catalog. Cover each slot once or twice: two tees, two hoodies, a layer or two, headwear, a drinkware ladder, a couple of bags, and a few small adds. A tight lineup keeps photography, reorders, and choices manageable.
- How do we reduce size and inventory risk in a swag store?
- Lean on one-size items like caps, beanies, totes, and drinkware for the always-available core, and keep sized apparel to evergreen colors that stay orderable year-round. That way slow sellers never strand you with a pile of odd sizes.
- How should a swag store price its products?
- Build a ladder: small adds under $15, core tees and headwear in the middle, hoodies above that, and one or two aspirational pieces at the top. Every budget should find something, and the premium items make the core look reasonably priced.